Towards more transparency: Bastille, pilot brand of RFID technology in perfumery

In recent years, consumer distrust of perfume has been growing. The lack of transparency on the ingredients used and the awareness of issues linked to health and the climate emergency explain in particular the craze for natural perfumes.

More informed, consumers expect tangible and verifiable commitments. And the secret and mysterious universe of perfume which plays on opacity is often out of step with their deep aspirations...

But on the perfume side... the lines move more slowly and with difficulty: the industry remains opaque and the "clean" alternatives are much fewer in number.

What if it was now possible to know everything about the perfume we wear? Sourcing and the complete list of its ingredients? Its precise date of manufacture? Enter into the secrets of its manufacture? And even discover unusual information about the brand? All centralized in a single, easily consultable place... What if this was made possible in one scan thanks to RFID technology associated with the QR code?

ONE MORE STEP TOWARDS TRANSPARENCY

With RFID

Adopting RFID and this collaboration with Avery Dennison is the logical next step in Bastille's transparency journey.

By offering full traceability of ingredients, live monitoring of production, as well as a guarantee of brand authenticity, RFID technology ultimately makes it possible to create an identity card for each of our perfumes through a unique experience. and unprecedented.

PARADISE NIGHT

Introduces RFID

Paradis Nuit is the first Bastille perfume to be equipped with RFID technology.

To live the experience and discover all the secrets of Paradis Nuit, it’s here:

I DISCOVER RFID

“For Avery Dennison, technology and invention are about creating new possibilities with a purpose. Repair and improve. Creating a world that can be better connected, better harmonized and better synchronized. We are excited to collaborate with Bastille and ensure our RFID technology supports their commitment to sustainability, inventory management and improved consumer engagement initiatives. » - Uwe Hennig, Sr. Director Market Development EMEA & NEM, Avery Dennison Smartrac.

A bold and innovative technology that brings transparency, traceability, commitment, sustainability and agility.

A new and true revolution in perfumery, a new era for Bastille, a promise of a simple and readable solution.

“Perfume lies somewhere between nature, art and science. When Avery Dennison contacted us to set up a unique digital identity for each perfume allowing identification and traceability in complete transparency, it was just obvious. » - Sophie Maisant, CEO Bastille