Our manifesto
“HERE WE DANCE”
July 14, 1790, one after the French Revolution, a sign, placed on the demolished building of the Bastille, indicates the marching order: "Here, we dance." Here, we celebrate the freedom of peoples.
Here, the July 14 ball is inaugurated.
Ball which decades later is still a moment of celebration, meetings and memories . Throughout history, the movement has remained unstoppable. That of a happy people. That of free bodies and souls.
"ICI L'ON DANCE" - BALL GIVEN ON THE RUINS OF THE BASTILLE ON JULY 14, 1790. PRINT VISIBLE AT THE CARNAVALET MUSEUM, PARIS, FRANCE - ANONYMOUS AUTHOR
OUR PURPOSE
Let's get moving to spread freedom
At Bastille, we are moving to compose tomorrow. The bastille is synonymous with French freedom. And like perfume, freedom is movement. It is at the same time a celebration of the body, the expression of a story, the experience of a unique moment. But movement is also something that sets in motion, that breaks inertia, is free to act. Today, like yesterday, it is this collective momentum that makes things happen, for a fairer, more humane and more responsible planet.
OUR VISION
For olfactory freedom
We are free as creators, free as a brand: we offer freedom to consumers. We are not prisoners of conventions.
We give meaning to the perfumes we wear, because they express our freedom of choice and everyone decides the meaning of their story.
Thus, at Bastille, we are both rich in our symbolic heritage and at the same time capable of adapting , evolving and transforming ourselves.
“One foot in tradition and one foot in creation.”
OUR MISSION
Create perfumes that are original in their freedom
Today, our perfumes have this extraordinary note that defines originality.
Our creation is liberated, we surprise by rethinking Beauty, by developing new standards, by deciding on new conventions.
Our perfumes are real, by the quality of the raw materials chosen, by their clarity, their transparency and their luminosity.
At Bastille, our perfumes dance and play the balance : between sustainable and desirable, tradition and future, synthetic and natural, feminine and masculine, body and ideal, power and subtlety, experience and memory.
WE ARE
BASTILLE EAUX DE PARFUM
