Who are we ?

THE BASTILLE CHALLENGE

Towards a liberated perfumery

Bastille was born from a very simple observation: while habits are changing to move towards more eco-responsible consumption patterns, “clean” cosmetics, natural and respectful of health and the planet, dominate trends in the industry. of beauty.

But on the perfume side... the lines move more slowly and with difficulty: the industry remains opaque and the "clean" alternatives are much fewer in number.

“Creating a natural perfume is expensive, and very complex.”

“Synthetic ingredients will remain omnipresent as long as it is not mandatory to publish the composition of a perfume.”

"The marketing budgets needed to succeed are enormous. Without a muse, consumers don't buy."

In short: a long-term challenge... that Bastille has decided to take on.

GETTING IN MOVEMENT

To compose tomorrow

Driven by their desire to shake up the boundaries of the still very traditional perfume industry on the aspects of eco-responsibility, sobriety, and sustainable development but also nourished by multiple experiences in the world of luxury and beauty, including a joint one at Chanel, Sophie Maisant and Pascal Hyafil joined forces in 2022 in the Bastille adventure to continue the development of the brand, created in 2020 by a young Parisian.

With Bastille, their vision is above all to give meaning to the perfumes we wear every day. Offering a liberating framework: freedom of olfactory creation given to perfumers, and freedom of choice for everyone - everyone has their own perfume, their own story.

BASTILLE PERFUMES

Above all, it’s about focusing on the essentials. Quality ingredients, originality, creativity and freedom. Our perfumes dance and play the balance: between sustainable and desirable, between tradition and future, between synthetic and natural, between feminine and masculine, between body and ideal, between power and subtlety, between experience and memory.