Towards more transparency: Bastille, pilot brand of RFID technology in perfumery

In recent years, consumer distrust of perfume has been growing. The lack of transparency on the ingredients used and the awareness of issues linked to health and the climate emergency explain in particular the craze for natural perfumes.

More informed, consumers expect tangible and verifiable commitments. And the secret and mysterious universe of perfume which plays on opacity is often out of step with their deep aspirations...

But on the perfume side... the lines move more slowly and with difficulty: the industry remains opaque and the "clean" alternatives are much fewer in number.

What if it was now possible to know everything about the perfume we wear? Sourcing and the complete list of its ingredients? Its precise date of manufacture? Enter into the secrets of its manufacture? And even discover unusual information about the brand? All centralized in a single, easily consultable place... What if this was made possible in one scan thanks to RFID technology associated with the QR code?

ONE MORE STEP TOWARDS TRANSPARENCY

With RFID

Adopting RFID and this collaboration with Avery Dennison is the logical next step in Bastille's transparency journey.

By offering full traceability of ingredients, live monitoring of production, as well as a guarantee of brand authenticity, RFID technology ultimately makes it possible to create an identity card for each of our perfumes through a unique experience. and unprecedented.

PARADISE NIGHT

Introduces RFID

Paradis Nuit is the first Bastille perfume to be equipped with RFID technology.

To live the experience and discover all the secrets of Paradis Nuit, it’s here:

“For Avery Dennison, technology and invention are about creating new possibilities with a purpose. Repair and improve. Creating a world that can be better connected, better harmonized and better synchronized. We are excited to collaborate with Bastille and ensure our RFID technology supports their commitment to sustainability, inventory management and improved consumer engagement initiatives. » - Uwe Hennig, Sr. Director Market Development EMEA & NEM, Avery Dennison Smartrac.

A bold and innovative technology that brings transparency, traceability, commitment, sustainability and agility.

A new and true revolution in perfumery, a new era for Bastille, a promise of a simple and readable solution.

“Perfume lies somewhere between nature, art and science. When Avery Dennison contacted us to set up a unique digital identity for each perfume allowing identification and traceability in complete transparency, it was just obvious. » - Sophie Maisant, CEO Bastille

BASTILLE EAUX DE PARFUM

Eau de parfum naturelle 14 Juillet format 100ml - Bastille Parfums
Eau de parfum naturelle 14 Juillet format 50ml - Bastille Parfums
Eau de parfum naturelle 14 Juillet format 15ml - Bastille Parfums
Eau de parfum naturelle 14 Juillet format 100ml - Bastille Parfums
Eau de parfum naturelle 14 Juillet format 100ml - Bastille Parfums
Eau de parfum naturelle 14 Juillet format 100ml - Bastille Parfums
From 39€
Rating: 5.0 out of 5 (11)
14 JUILLET - New Eau de Parfum
95% naturalSmoky amber
Select Size
Eau de parfum naturelle Un Deux Trois Soleil format 100ml - Bastille Parfums
Eau de parfum naturelle Un Deux Trois Soleil format 100ml - Bastille Parfums
Eau de parfum naturelle Un Deux Trois Soleil format 100ml - Bastille Parfums
Eau de parfum naturelle Un Deux Trois Soleil format 100ml - Bastille Parfums
Eau de parfum naturelle Un Deux Trois Soleil format 100ml - Bastille Parfums
Eau de parfum naturelle Un Deux Trois Soleil format 100ml - Bastille Parfums
From 39€
Rating: 4.96 out of 5 (28)
UN DEUX TROIS SOLEIL - Eau de parfum
95% naturalAmber
Select Size
Eau de parfum naturelle Pleine Lune format 100ml - Bastille Parfums
Eau de parfum naturelle Pleine Lune format 50ml - Bastille Parfums
Eau de parfum naturelle Pleine Lune format 15ml - Bastille Parfums
Eau de parfum naturelle Pleine Lune format 100ml - Bastille Parfums
Eau de parfum naturelle Pleine Lune format 100ml - Bastille Parfums
Eau de parfum naturelle Pleine Lune format 100ml - Bastille Parfums
From 39€
Rating: 4.95 out of 5 (21)
PLEINE LUNE - Eau de parfum
95% naturalFloral
Select Size
Eau de parfum naturelle Hors-Piste format 100ml - Bastille Parfums
Eau de parfum naturelle Hors-Piste format 50ml - Bastille Parfums
Eau de parfum naturelle Hors-Piste format 15ml - Bastille Parfums
Eau de parfum naturelle Hors-Piste format 100ml - Bastille Parfums
Eau de parfum naturelle Hors-Piste format 100ml - Bastille Parfums
Eau de parfum naturelle Hors-Piste format 100ml - Bastille Parfums
From 39€
Rating: 4.96 out of 5 (23)
HORS-PISTE - Eau de parfum
95% naturalCitrus
Select Size

symbole Bastille