Are you often puzzled by the many names of perfumes? Sometimes you might wonder if the result is not the result of a linguist's contest: "Name this bottle in ten different ways. You have three hours.
And yet, in the beginning, it was simple! There was:
- The eau de toilette: it was the basic model, sold in a bottle with a spray bottle, and it was with it that we perfumed ourselves "every day".
- Perfume: it was much more intense, sold in a small bottle that cost an arm and you were supposed to religiously put 2 or 3 drops of this elixir on your neck and only wear it on "special occasions - rather special occasions in the evening".
In short, we knew where we were going, but the path was very well marked out, and some brands thought that it might be interesting to explore territories situated between these two extremes.
That's how eau de toilette and perfume had a little baby, and called it... eau de parfum! So far, we're still following: eau de parfum is more concentrated than eau de toilette, and less than perfume. Little by little, eau de parfum dethroned its parents and became the most common name...
BUT THAT WAS BEFORE
Because right now, it's more like this:
"Hello, do you have Love is in the Air?
"Yes, of course, which one? Eau fraîche, eau de toilette, eau de parfum, esprit de parfum, extrait de parfum, voile de parfum, parfum, parfum de toilette? (more rare fortunately, because there, nevertheless, it was necessary to dare...).
We won't give you a recipe to find your way around, because there really isn't one!
Under these different names, we find variations - sometimes small, but sometimes radical - around an original olfactory theme. Their main use is commercial: to animate the range, to make it evolve over time according to the presumed expectations of the consumers, to occupy space on the shelves (if you are curious, we explain to you in this article how mainstream perfumery has evolved in recent years). This is similar to the way flankers like Miss Dior, Miss Dior Chérie, Miss Dior Blooming Bouquet, etc., do it.
Moreover, this example is not cited at random, because the variations of names around Miss Dior, whose original version is mythical, have pushed more than one perfume saleswoman to resign! It is important to know that on average, a perfume identified as a "brand pillar" is now declined 6 times... It is also a good way for brands to increase their margins: very often, the same bottle, the same muse, etc. are reused to sell several variations of the same fragrance, which means lowering costs.
At Bastille, we like to keep things simple. We offer only one version of each of our creations: eau de parfumeach concentration of which we have worked to perfection, according to the different ingredients present in each of our fragrances.
Simple is Better!
Photo: unknown.
Source : Les Echos
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