In recent years, consumer distrust of perfume has grown. Lack of transparency about the ingredients used, and growing awareness of health and climate issues, are among the reasons for the popularity of natural fragrances.
Better informed, consumers expect tangible, verifiable commitments. And the secretive, mysterious world of perfume is often at odds with their deepest aspirations...
What if it were now possible to know everything about the perfume you wear? Its sourcing and the complete list of ingredients? Its precise manufacturing date? Enter into the secrets of its manufacture? And even discover unusual information about the brand? All centralized in a single, easily consultable location.... And what if all this were possible in just one scan, thanks to RFID technology combined with QR codes?
A step closer to transparency
With RFID
The adoption of RFID and this collaboration with Avery Dennison are the next logical step in Bastille's transparency journey.
By offering total traceability of ingredients, live tracking of production, and a guarantee of brand authenticity, RFID technology ultimately makes it possible to draw up an identity card for each of our fragrances through a unique and original experience.
PARADISE NUIT
Introduces RFID
Paradis Nuit is the first fragrance Bastille to feature RFID technology.
To live the experience and discover all the secrets of Paradis Nuit, click here:
"For Avery Dennison, technology and invention are about creating new possibilities with a purpose. To fix and improve. To create a world that can be better connected, better harmonized and better synchronized. We're delighted to be working with Bastille and ensuring that our RFID technology supports their commitment to sustainability initiatives, inventory management and improved consumer engagement." - Uwe Hennig, Sr. Director Market Development EMEA & NEM, Avery Dennison Smartrac.
Bold, innovative technology for transparency, traceability, commitment, sustainability and agility.
A new and genuine revolution in perfumery, a new era for Bastille, a promise of a simple, easy-to-understand solution.
"Fragrance lies somewhere between nature, art and science. When Avery Dennison approached us to set up a unique digital identity for each fragrance, enabling identification, traceability and complete transparency, it was just a no-brainer." - Sophie Maisant, CEO Bastille