INSPIRATION
"ICI L'ON DANSE" (HERE WE DANCE)
July 14, 1790, one year after the French Revolution, a sign on the demolished Bastille building indicates the marching orders: "Ici, l'on danse."
Ici, l'on célèbre la liberté des peuples.
Here, we inaugurate the July 14th ball.
A ball which, decades later, is still a time for festivities, encounters and memories. Throughout history, the movement has remained unstoppable. The movement of a happy people. The movement of free bodies and souls.
OUR RAISON D'ÊTRE
Let's get moving and spread freedom
At Bastille, we set ourselves in motion to compose tomorrow. The Bastille is synonymous with French freedom. And like perfume, freedom is movement. It's a celebration of the body, the expression of a history, the experience of a unique moment.
But movement is also something that gets going, that breaks through inertia, free to act. Today, as in the past, it's this collective momentum that gets things moving, for a fairer, more humane and more responsible planet.
OUR VISION
For olfactory freedom
We are free as creators, free as a brand: we offer freedom to consumers.
We are not prisoners of convention.
We give meaning to the fragrances we wear, because they express our freedom of choice and each of us decides the meaning of our story.
So, at Bastille, we are both rich in our symbolic heritage and at the same time
capable of adapting,evolving and transforming ourselves.
"One foot in tradition and one foot in creation."
OUR MISSION
Creating fragrances with the originality of freedom
Today, our fragrances have that extraordinary note that defines originality.
Our creation is liberated, we surprise by rethinking the Beautiful, developing new standards, deciding on new conventions.
Our fragrances are true to the quality of the raw materials we choose, to their clarity, transparency and luminosity.
At Bastille, our fragrances dance and play with balance: between sustainable and desirable, tradition and future, synthetic and natural, feminine and masculine, body and ideal, power and subtlety, experience and memory.
WE ARE
