Bastille was born of a very simple observation: while habits are changing towards more eco-responsible modes of consumption, "clean" cosmetics, natural and respectful of health and the planet, are dominating trends in the beauty industry.
But on the fragrance side... the lines move more slowly and with difficulty: the industry remains opaque and the "clean" alternatives are far less numerous.
"Creating a natural perfume is expensive, and very complex."
"Synthetic ingredients will remain ubiquitous as long as it is not mandatory to publish the composition of a perfume."
"The marketing budgets needed to succeed are enormous. Without a muse, consumers don't buy."
In short: a long-term challenge... which Bastille has decided to take up.
Driven by their desire to shake up the still very traditional perfume industry in terms of eco-responsibility, sobriety and sustainable development, but also nourished by multiple experiences in the world of luxury and beauty, including a shared experience at Chanel, Sophie Maisant and Pascal Hyafil joined forces in 2022 in the Bastille adventure to continue the development of the brand, created in 2020 by a young Parisian.
With Bastille, their vision is above all to give meaning to the fragrances we wear every day. To offer a liberating framework: freedom of olfactory creation given to perfumers, and freedom of choice for all - to each his own fragrance, his own story.
BASTILLE PERFUMES
Above all, it's about focusing on the essentials. Quality ingredients, originality, creativity and freedom. Our fragrances dance and strike a balance: between sustainable and desirable, between tradition and the future, between synthetic and natural, between feminine and masculine, between body and ideal, between power and subtlety, between experience and memory.
WE ARE
